Scene: The Gold Rush, 1849. Prospectors gaze up at a snow-capped peak.
“Now let’s go get that gold!” a newcomer exclaims, trudging up the trail to the twang of spaghetti-western music.
“I got a better idea,” says another. His brainstorm: Rather than hunt for gold, they’ll get rich selling picks and shovels.
Welcome to “Blackstone Town,” as a crew member later calls it – the set of an old-timey TV western that’s been repurposed for, of all things, an advertisement for the world’s largest private equity firm.
Long the preserve of institutions and the wealthy,