Permira Is Said to Mull Up to $3 Billion Sale of Boats Group (1)

Private equity firm Permira is exploring options for Boats Group including a potential sale, in a deal that could value the online marketplace for the recreational marine sector at $2 billion to $3 billion, according to people with knowledge of the matter.

The company is in the early stages of working with Evercore Inc. and Morgan Stanley to evaluate options for the business, the people said, asking not to be identified discussing private information.

Deliberations are at an early stage and Permira could decide to keep the business, the people said. Representatives for Permira, Evercore and Morgan Stanley declined to ...