Tiger Global has agreed to invest in PopUp Bagels at a $300 million valuation, according to people familiar with the matter — roughly five times what the startup was quoted at as recently as five months ago.
The deal closed in late March, the people said, asking not to be identified because the discussions are private. PopUp declined to comment, but said that private equity firm Stripes remains the biggest investor in the company. Tiger couldn’t immediately be reached outside of normal business hours.
Investment is pouring in as the buzzy bagel brand races to turn its TikTok-fueled hype into ...