Wellington Makes Break From Aloof Past With Ads in Penn Station

Commuters rushing through New York’s Penn Station in coming months might zip past a blue-and-white advertisement making an unlikely introduction.

“Hello,” it will read. “Get to know Wellington.”

That’s none other than Wellington Management Co., the $1.3 trillion, publicity-shy asset manager that for nearly a century has valued its privacy almost as much as its fund returns.

A new Wellington ad set to be displayed in New York’s Penn Station.

Source: Wellington

No longer.

The secretive Boston-based firm that has catered mostly to big institutions and made a point of not having a public profile is rolling out its first-ever US advertising campaign to make a name with wealthy ...