Schwab CEO Says Markets-Savvy Gen Z Joins Dip-Buying Frenzy

March 12, 2026, 12:48 PM UTC

It’s a new generation of investors that keep showing up to buy US equities at every pullback, according to Rick Wurster, chief executive officer of Charles Schwab Corp.

Younger investors, particularly members of Generation Z, are entering the market earlier and trading more actively than other age groups, he said in a sit-down interview on Tuesday. The cohort is about 45% more likely to begin investing by the age of 21 than millennials were at the same age, contributing to a sharp rise in trading activity on Schwab’s platform, according to Wurster.

“We’ve seen younger investors really engage in ...

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