COMPANIES’ USING ALGORITHMS to set prices would face heightened scrutiny from California regulators under legislation advancing in the state Assembly.
- The bill would bar businesses from using pricing algorithms trained on nonpublic data from competitors. It would also prohibit any two companies from using the same algorithm trained on any data to set prices in the same or similar market.
- Consumer groups are concerned that companies using the same software to set prices are engaged in high-tech price-fixing even without direct coordination or collaboration. The legislation is the latest step to bolster the state’s antitrust laws in anticipation laxer enforcement ...