Big Tobacco Takes on Hochul’s Tax on Zyn Pouches: States of Play

Jan. 30, 2026, 7:41 PM UTC
Zyn smokeless nicotine pouch containers.
Zyn smokeless nicotine pouch containers.
Photographer: Bing Guan/Bloomberg via Getty Images

BIG TOBACCO is attacking a proposed New York tax on alternative nicotine products that Gov. Kathy Hochul (D) contends would discourage their use and net $54 million in annual revenue.

  • Hochul proposed a 75% excise tax on Zyn pouches, tobacco-free oral nicotine products owned by Philip Morris International , as part of her executive budget this year. The tax would levy a $5.35-per-pack price hike on the products, which Philip Morris has marketed as a safer alternative to cigarettes.
  • The FDA authorized the product for adult use in January 2025 right before the Biden administration left office. The agency in ...

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