Nielsen and Circana disclosed Wednesday that they’d ended their direct dispute, canceling a planned three-day trial after the first day. The move came two days after a Delaware judge ordered Nielsen IQ—a consumer intelligence company that spun off in 2021—to keep providing data to Nielsen’s “marketing mix modeling” business, the unit Circana is set to acquire.
The judge, Vice Chancellor Nathan A. Cook, issued a permanent injunction Thursday memorializing the ...