OREGON’S NEW PRIVACY LAW banning the sale of precise geolocation information has advertisers and digital marketing companies sounding alarms that it will thwart their businesses and limit consumer services in the state.
- The multibillion-dollar industries unsuccessfully lobbied against the bipartisan measure signed June 3 by Gov. Tina Kotek (D). The provisions amend the state’s existing privacy law to prohibit selling data to a third party that identifies a consumer’s location within a 1,750-foot radius, and the data of consumers under 16. The law takes effect Jan. 1.
- The law’s impacts will go beyond advertisers to affect uses of location data ...