Whitmer Proposes Taxes on Digital Ads, Betting: States of Play

Feb. 12, 2026, 7:30 PM UTC
Michigan Gov. Gretchen Whitmer (D)
Michigan Gov. Gretchen Whitmer (D)
Photographer: Bill Pugliano/Getty Images

Michigan Gov. Gretchen Whitmer (D) is proposing more than $800 million in new taxes next year to help stabilize the state’s Medicaid program, including new levies on digital advertising, smoking, and gambling, Michael J. Bologna reports.

  • Presenting her executive budget for fiscal year 2027, Whitmer recommended six new tax programs to support Michigan’s Department of Health and Human Services.
  • The proposed revenue raisers include a 4.7% excise tax on digital advertising revenue, levied on the portion of advertising receipts attributed to Michigan. The proposal is expected generate $282 million during the next fiscal year.
  • The package also includes a new ...

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