Shein Fined €40M by France for Misleading Sales Practices

Infinite Style E-commerce Ltd (ISEL), which handles sales of Shein products, has been fined €40 million by French authorities for misleading sales practices related to price reductions and environmental commitments, according to emailed statement from French Finance Ministry.

• ISEL has accepted fine
• NOTE: EU Tells Shein to Tackle Consumer Law Breaches or Face Fines (1)
• NOTE: French Senate Amends Fast-Fashion Bill to Target Shein, Temu

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Jenny Che in Paris at jche21@bloomberg.net

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Katharina Rosskopf at krosskopf@bloomberg.net

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